Learn how to improve decision making. Over the past two decades, many digital-first startups have disrupted incumbents across all industries. This has prompted organizations to embark on their digital transformation journeys to compete in the new economy. For most organizations, this meant creating new digital services and investing in data science teams. However, the key differentiator between the disruptors and the incumbents does not lie in merely having a data science team, but in fostering a data-driven culture, and building organization wide data fluency. To become data fluent, organizations are engaging in upskilling for data fluency and data leaders are integral to organizations’ long-term strategy. In this white paper, we demystify data tools used by data professionals across any data-driven organization, and propose a persona-driven learning and development strategy with eight key personas to consider for upskilling in data roles