Find out why and how to use video to grow the success of your emerging tech business. This IDC eBook helps you to get started with planning and a strategy that will help grow awareness and ultimately increase leads. An image says more than a thousand words - and a video more than a thousand pieces of marketing material. Today's tech marketers understand the importance of video: other than a live personal interaction, nothing tells a story, informs, and communicates better than a video. Video is compelling, engaging, and unique, which makes it a great asset for disruptive tech vendors who often have to explain new, disruptive products and solutions to clients. 86% of marketers say video has helped them generate new leads. But using video can be pricey and time-consuming, and, if not planned and executed correctly, get lost in a wealth of digital content or even worse, create a negative impression.