Event marketing is making a definitive comeback, but the rules have changed. With marketers now hosting events virtually, in-person, or in a hybrid capacity, keeping attendees engaged is more important than ever. But, how can this be done skillfully? Enter direct mail - the antidote to unengaging events. In our guide, you'll learn: How to make your events more engaging and effective with gifting How to implement direct mail into each stage of your event strategy 4 top tips for pulling off the perfect event with direct mail