Alliance marketing is more than just 1+1=3 Alliance marketers know that integrated technology solutions create greater customer value but comes with steep challenges. Crafting truly integrated messaging, measuring the value and ROI of a joint solution, and unifying disparate brands just to name a few. That’s why Citrix and Microsoft sought the help of Merit Mile to support one of the longest-lasting and strongest strategic alliances in the technology industry. Learn how over the course of four years, Merit Mile: Created demand generation and social media campaigns Developed a library of horizontal and vertical marketing assets for in-bound and out-bound Equipped sellers with the training, tools, and enablement content to drive pipeline